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Affinity Express> Allstate> Amazon> Pact> Promate
E-commerce & Digital Marketing Analyst | 8+ Years of Expertise | SEO, PPC, Graphics Design, Product & Business Development, Analytics
About me (Cover Letter)
- I am an E-commerce and Digital Marketing Analyst with over 8 years of experience in the E-Commerce Industry.
- I have developed a comprehensive skill set in areas such as E-commerce Strategy, Online Retail Management, Sales Optimization, Brand Development, Product Marketing, Conversion Rate Optimization, Keyword Research, Search Engine Optimization (SEO), Paid Advertising (PPC), Affiliate Marketing, Social Media Marketing, Web Design, Graphic Design, Content Creation, Customer Engagement and Retention, Analytics & Reporting, Data Analysis, Lead Generation, and staying updated on the latest E-commerce Trends.
- In addition to my practical experience, I have also obtained certifications in Fundamentals of Digital Marketing and Print and Publishing Media, which have further enhanced my skills and knowledge in these areas.
- To showcase my work and share my insights on the industry, I have created my own website, myselfyash.com.
- I have a proven track record of delivering results, from creating visually appealing graphics to boosting online visibility through effective SEO. I am passionate about e-commerce and always looking for new and innovative ways to improve the online shopping experience for consumers.
- I am confident that I can bring value to your organization and I am excited to share my skills and experience with you.
- If you would like to contact me in relation to this position, please feel free to call or email.
- If you wish to email me, please click on ‘Hire Now.’ If you’d like to refer me by sending an email to your colleague, then click on ‘Refer to another Employer.
Frequently Checked Together
Promate Technologies - Business Development Executive (E-Commerce)
March 2023 to Present (Dubai, UAE)
Pact Employment Services - Sales Executive
March 2022 to March 2023 (Dubai, UAE)
• Developing and implementing e-commerce strategies to increase sales and revenue.
• Managing and optimizing online platforms such as websites, and marketplaces.
• Conducting market research and analyzing customer data to identify trends and opportunities.
• Creating and managing digital marketing campaigns, including email marketing, social media advertising, and SEO/SEM.
• Building and maintaining relationships with vendors, suppliers, and partners to ensure timely delivery of products and services.
• Managing inventory and logistics to ensure timely and cost-effective order fulfillment.
• Developing pricing strategies and promotions to drive sales.
E-Commerce & Digital Marketing Specialist
(Amazon, Flipkart, eBay (Dec 2017 to Dec 2021 - Pune, India - Part-Time)
- Conducted in-depth market research and analysis to identify trends and insights, utilizing findings to develop effective merchandising strategies with a focus on trend analysis and market research.
- Created and managed product listings and landing pages using web design and graphic design tools, such as Photoshop and Video Editing Software, incorporating search engine optimization (SEO) tactics for increased visibility and website traffic.
- Developed and executed comprehensive e-commerce strategies to optimize conversion rates, drive sales, and enhance customer satisfaction through online retail product management and sales optimization.
- Optimized e-commerce fulfillment operations, reducing costs and streamlining order processing, leading to improved profitability. Utilized web analytics and A/B testing to drive improvements.
- Executed paid advertising (PPC), affiliate marketing, digital marketing campaigns, social media advertising, and email marketing to effectively reach and engage customers.
- Conducted regular price checks and quality assessments to maintain competitive pricing and uphold high product standards.
Allstate – Business Analyst (E-Commerce)
Feb 2015 to Nov 2021 (Pune, India)
• Analyzing customer behavior, insurance sales, and other key performance metrics related to the company’s e-commerce platform.
• Identifying opportunities to optimize the user experience and increase online sales by analyzing website traffic, customer feedback, and market trends.
• Collaborating with cross-functional teams such as marketing and IT to develop and implement strategies to improve the company’s online presence and digital customer experience.
• Developing and presenting reports, dashboards, and other visualizations to communicate key metrics and insights to stakeholders.
• Staying up-to-date with industry trends and best practices related to e-commerce and digital customer experience, and making recommendations for the company’s strategy and tactics accordingly.
Affinity Express - Graphic Designer
June 2008– February 2015 - Pune, India
• Conceptualized, designed, and executed various print and digital advertisements for US-based clients according to their specifications.
• Created and maintained layouts, templates, and unique branded looks for US News Paper.
• Worked collaboratively with onshore partners to gather and define requirements, establish scopes, and manage project milestones.
• Conducted in-depth product design tests using various software, models, and design systems to ensure high-quality results.
• Applied creative expertise to present marketing concepts that align with the publication’s brand and goals.
• Collaborated with various departments to create high-quality images and illustrations to enhance publications and presentations.